London Real: Tom Bilyeu Interview Notes

ABOUT TOM BILYEU

Tom Bilyeu (@tombilyeu) is the co-founder of Quest Nutrition, a billion-dollar brand and the co-founder and host of Impact Theory. His mission is to drive the creation and acceleration of mission-based businesses. Personally, Tom is motivated to give people a 360-degree improvement encompassing both the mind and the body through Impact Theory, a show where he interviews inspiring people from around the world to learn their secrets to success.

Tom Bilyeu was the guest on the London Real show with Brian Rose where he discussed his entrepreneurial journey, exploring the brain, money and success, growth mindset, Impact Theory, and more.

Here are our takeaways from the conversation.

KEY TAKEAWAYS

  • Tom Bilyeu graduated from the Film School at the University of Southern California
  • He was in London from 2002-03 where he was in his girlfriend’s parent’s house
  • His father-in-law was an entrepreneur who refused to let him marry his daughter because he was broke
  • Tom started to read about the brain and decided to take control of his life
  • Tom started as a Copywriter at Awareness Technologies and climbed to the position of Chief Marketing Office
  • Tom Bilyeu started Quest Nutrition with the founders of Awareness Technologies and made it a successful company
  • He started Impact Theory with the mission to give people an empowering mindset and to enable them the access to secrets to holistic wellbeing
  • He wants people to break free from a fixed mindset and adopt a growth mindset
  • According to him, anyone can get better at anything if they are willing to put the time and effort
  • Tom Bilyeu is working on Comics and more to teach values and principles to children

TOM BILYEU QUOTES

  • “The punchline of life is not wealth, it’s not fame, it’s not admiration, it’s how you feel about yourself when you’re by yourself.”
  • “Becoming a badass that will make you feel good about yourself. And, that’s something that nobody can take away.”
  • “Fulfillment is a universal formula. Work your ass off to get very good at something you care deeply about that allows you to not only serve yourself but also other people. That feeling which will survive through moments of suffering, hardship, and loss, that will make you feel good about yourself when you’re by yourself.”
  • “If you’re not getting the results you want, you’ve not learned the skills that you need to learn.”
  • “Where you grow up is going to influence your outcomes far more than who you are”
  • “Techne is a set of skills that matter to you, that you work extraordinarily hard to build so they are unique to you, that allows you to serve not only yourself but other people.”
  • “I don’t want people focused on the money because the money is not going to change how you feel. But if you focus on the fulfillment of techne, building up this rad skill set that’s letting you serve yourself and other people and then marry it to business savvy your odds of becoming financially successful skyrocket.”
  • “You better love what you do because to be as in as I’m in and not like it would be a real fucking problem”
  • “Don’t you hope I’m right? That it’s possible. That even though it’s harder it’s still possible?”
  • “You have to believe that problems can be solved. And that you can rise up, that you can do something interesting.”

TOM BILYEU’S BEGINNINGS

  • Tom Bilyeu was interested in films and when his father brought home a camcorder, he was fascinated with it and started to engage with it which led him to film school
  • He graduated from college with about $25,000 debt in student loans
  • He was broke and stayed at his girlfriend’s parent’s house in London
  • There were times when he used to lie on the carpet on the floor because he could not afford furniture
  • He promised his girlfriend’s father that he will be rich one day and that his daughter will be happy with him
  • He was always ambitious and had big dreams but lacked the tools to make the dreams a reality
  • Even his family members did not believe in him when he used to say that he will be rich

TOM BILYEU ON THE BRAIN

  • Tom Bilyeu started reading about the brain and was fascinated by how much the brain influences a person
  • He started taking control of his life and started reading more about the brain
  • He realized that he was stuck in a fixed mindset and decided to break free and adopt a growth mindset

TOM BILYEU AT AWARENESS TECHNOLOGIES

  • Tom Bilyeu joined Awareness Technologies as a Copywriter and worked his way up to become the Chief Marketing Officer
  • The work environment was brutal and it made Tom level up and become mentally tough

QUEST NUTRITION, IMPACT THEORY & MORE

  • Tom Bilyeu started Quest Nutrition as a co-founder along with the founders of Awareness Technologies with a mission to revolutionize the food industry
  • Quest Nutrition became a billion-dollar valued company and was sold to Simply Good Foods Company
  • Tom Bilyeu remembers refreshing his bank account to see his bank balance after he was notified that the amount was wired to him
  • He recalls having no real change in him after seeing the huge amount wired to his bank account
  • Tom Bilyeu realized that money was not going to change how he felt about himself
  • He started Impact Theory with his wife Lisa Bilyeu to give people the secrets to an empowering mind and healthy body
  • Impact Theory has evolved into 3 shows – Impact Theory, Health Theory, and Conversations with Tom
  • Tom Bilyeu is working on bringing Comic books to kids in the age group of 11-15 to share with them the lessons to shape their lives and influence the future world

LESSONS LEARNT FROM QUEST NUTRITION

  1. Money is not going to change how you feel
  2. Culture does not build by itself
  3. Better love what you do

IMPACT THEORY GUESTS WITH THE MOST IMPACT

  1. V.S. Ramachandran
  2. David Goggins
  3. David Eagleman

TOM BILYEU’S STRENGTHS

  1. Ability to deal with stress
  2. Ability to see things through to completion
  3. Intensity
  4. Playfulness

THINGS THAT SCARE TOM BILYEU

  1. Brain Damage
  2. Losing his wife

BOOKS MENTIONED IN THE EPISODE

PEOPLE/CHARACTERS MENTIONED IN THE EPISODE

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