“It’s not about working harder; it’s about working the system.”
Evan Spiegel
Evan Spiegel
Co-founder of Snapchat

Evan Spiegel Quotes on Business & Product:

We built our business on creativity, and we’re going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.

I don’t want to disrupt anything. We never conceive of our products as disruptive – we don’t look at something and say, ‘Let’s disrupt that.’ It’s always about how we can evolve this and make this better.

We are not advertising ourselves as a secure platform. It’s a communication platform. It’s not our job to police the world or Snapchat of jerks.

I’d like to create a space for people who have a lot of talent but not a lot of reach.

I think, with any new product that’s difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We’re just going to keep executing on what we believe.

People are going to copy your product if you build great stuff. Just because Yahoo has a search box doesn’t make it Google.

Technology businesses in general are susceptible to hacking. That’s why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you’re paying attention and addressing security concerns.

We do have a sense of entitlement, a sense of ownership, because after all, this is the world we were born into, and we are responsible for it.

There are very few people in the world who get to build a business. I think trading that for some short-term gain isn’t very interesting.

Everyone is born very, very, very creative, but at some point it can be scary to try to do something new that feels different.

Evan Spiegel Quotes on Social Media & Snapchat:

Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it’s fun.

It would be better for everyone if we deleted everything by default and saved the things that are important to us.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I’d like to create a space for people who have a lot of talent but not a lot of reach.

The essence of conversation is not which media format we choose to talk to each other with, so we don’t differentiate between snaps and chats. It’s just someone wanting to talk to you.

Traditional social media, in the view of our company, has become a bit repetitive.

The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.

Social media is about friending someone so they’ll invite you to a party or get you a job. If that’s the work, Snapchat is the playground.

The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go.

I text nonstop, and I love emoji. I’m also on the phone quite a bit for work – probably more than 10 calls per day.

There is real value in sharing moments that don’t live forever.

If we take a step back and look at what Snapchat is, it all starts with the camera.



Evan Spiegel, a French-American businessman, is the co-founder and CEO of the American social media company, Snap Inc. In 2015, Spiegel was named the youngest billionaire in the world.

In 2011, Spiegel was studying product design at Stanford University. There he collaborated with Bobby Murphy and Reggie Brown and launched an app called “Picaboo”, which they later renamed as Snapchat. In 2012, Spiegel dropped out of Stanford to focus on Snapchat. Shortly then the Snapchat app had reached 1 million daily active users.

Spiegel is married to Australian model Miranda Kerr and they have two children together. In 2018, he completed his degree requirements and graduated from Stanford University. That same year he received his French citizenship.