HOWARD SCHULTZ QUOTES

" Dream more than others think practical. Expect more than others think possible. Care more than others think wise."
Howard Schultz
Howard Schultz
businessman

Howard Schultz Quotes on Brand, Work & Business:

In times of adversity and change, we really discover who we are and what we’re made of.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

My passion. My commitment. This is the most important thing in my life other than my family.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.

The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

Success is best when it’s shared.

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

There’s a metaphor Vincent Eades likes to use: “If you examine a butterfly according to the laws of aerodynamics, it shouldn’t be able to fly. But the butterfly doesn’t know that, so it flies.”

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

Howard Schultz Quotes on Employees, Coffee & Starbucks:

Risk more than others think safe.

In times of adversity and change, we really discover who we are and what we’re made.

Authentic brands don’t emerge from marketing cubicles or advertising agencies.

You have to know who you are and who you are not.

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.

You can’t expect your employees to exceed the expectations of your customers if you don’t exceed your employee’s expectation of management.

Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.

I can’t imagine a day without coffee. I can’t imagine.

If you’re an entrepreneur, you’ve got to dream big and then dream bigger.

If people believe they share values with a company, they will stay loyal to the brand.

We built the Starbucks brand first with our people, not with consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees.

Starbucks represents something beyond a cup of coffee.

About

HOWARD SCHULTZ

Howard Schultz is an American businessman. He served as the chairman and chief executive officer of Starbucks, from 1986 to 2000, and, again, from 2008 to 2017. He was also the executive chairman of Starbucks, from 2017 to 2018.

In 2001, Schultz bought the NBA’s Seattle SuperSonics and Women’s NBA Seattle Storm from the Ackerley Group for $200 million. In 2006, he sold it to Professional Basketball Club LLC for $350 million.

Schultz co-authored the book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. In 2011, he published his second book Onward: How Starbucks Fought for Its Life Without Losing Its Soul, co-written with Joanne Gordon. He wrote his third book For Love of Country, with Rajiv Chandrasekaran in 2014.

Schultz was a member of the board of directors of Square Inc. 1n 1998, he co-founded Maveron, an investment group, with Dan Levitan.

AIDs Action awarded Schultz the National Leadership Award for philanthropic and educational efforts to battle AIDS in 1999. In 2011, Fortune magazine’s named him “Businessperson of the Year” for his initiatives in the economy and job market.